SEO + AIO
Search Everywhere Optimization
We’re a long way from 10 blue links on a search page. Get found where your audience is looking—from search to LLM to social and more.
Who It’s For
I typically work with B2B and non-profit organizations who have services or information that their audience is looking for, and they want to be found.
Why swell?
I’ve dedicated much of my career to SEO, even as it’s evolved into AI and beyond. I wrote the book on website growth, and I taught the class on SEO.
SEO Outcomes
Let’s face it—I could share a bunch of fancy technical terms about what I do, but what really matters are the results.
Revenue
Get found by searchers that are looking for the solutions that you offer (and are in the research or buying phases of that process).
Lead Generation
Acquire a prospective audience to hand off to sales or nurture into customers, volunteers, or donors.
Share of Voice
Do you exist if your audience can’t find you? Give yourself the best chance of showing up in the places your audience looks.
SEO Sprints
Most of my client relationships are retainers to support ongoing growth efforts. But sometimes, organizations just need a shorter-term project to identify where they’re at and where they need to go. That’s where SEO Sprints come in.
1.
Audit
I dive deep into your SEO performance to identify challenges, opportunities, and hidden gems.
Weeks 1-2
2.
SEO Strategy
We collaboratively develop your SEO Strategy — the playbook you’ll use for SEO moving forward.
Week 3
3.
Coaching
2-3 interactive coaching sessions to show you how to enable your shiny new SEO strategy.
Weeks 4-6