SEO Sprints

Know where you stand.
Get an SEO Strategy you can trust.
Do it with confidence without paying fees forever.

When learning SEO on your own feels like an endless maze…
…or paying an agency every month isn’t giving you the ROI you want…

SEO Sprints are designed to maximize your SEO return-on-investment.

Step 1


I dive deep into your SEO performance to identify challenges, opportunities, and hidden gems.

Weeks 1-2

What we need from you: 90 minutes of meeting time and access to Google Analytics and Google Search Console

Step 2

SEO Strategy

We collaboratively develop your SEO Strategy — the playbook you’ll use for SEO moving forward.

Week 3

What we need from you: 60 minutes of meeting time

Step 3


2-3 interactive coaching sessions to show you how to enable your shiny new SEO strategy.

Weeks 4-6

What we need from you: 2-3 60-minute sessions with the right members of your team.



Total. No set-up fees. No long-term contracts. No tax. No surprises. Just pure value.

Smart things you can say to feel good about the investment:


Led by Ryan Morgan, an experienced SEO guide, coach, and mentor.

Ryan brings nearly 20 years of digital marketing leadership at both organizations and agencies. He’s an SEO instructor, author, and now runs swell, a digital marketing consultancy.

Cool people say good things about SEO Sprints.

SEO Sprints

The nitty gritty details

Performance Audit

Look, you can get an SEO audit just about anywhere. There are plenty of tools that will spit out an “SEO audit” with recommendations or companies that will sell you an audit for thousands of dollars. Here’s the rub—you need to actually know how to interpret this complicated SEO data to be able to do anything with it.
swell’s SEO Sprint audit summarizes the most important observations in a short report that every marketer and CEO can understand.

What’s included in a Performance Audit?

Put simply, can Google find your content and is your website set up to perform well in search engines? If you’re into the finer details, the audit looks at site indexation, site speed, usability, and user experience.
The core of any good SEO strategy, I’ll analyze your content and pages for opportunities. We’re looking for gaps and opportunities that can be turned into strategic recommendations.
We want you to understand what the rest of the web thinks of your site. You’ll see how your website stacks up to your competitors and what you can do to improve its authority.

SEO Strategy

For most, developing an SEO strategy can feel like random acts of marketing. You’re hoping the SEO tactics you’re choosing (if any) will stick, but you rarely feel comfortable that you’re making the right decisions. Sound familiar?

What’s included in the Strategy?

First order of business, we clean up any issues that are prohibiting your site and pages from being shown in search results.
We’ll prioritize your top opportunities to optimize your site so that you can focus on what will move the needle.
One of my favorite parts of SEO, you likely have content on your site that is ready to give you big results, it just needs to be polished up.

SEO Coaching Sessions

Let’s face it—providing you with just a strategy can feel a bit like giving you a map but no supplies. That’s why I lead coaching sessions with members of your team to show them how to enable the SEO Strategy we’ve developed.

Examples of Coaching Sessions:

Learn how to write (or guide others to write) high quality content that will drive your ideal audience to your site.
Learn how to use free and paid tools to identify topics that will form the foundation for your site content.
You’ve no doubt heard of all of the AI tools being used (cough, ChatGPT, cough). Learn how to use them and where to be careful.
There are hundreds of SEO tools out there—we can build your SEO toolkit for everything from keyword research tools to WordPress SEO plugins to guest post outreach.

Frequently Asked Questions

SEO, or Search Engine Optimization, is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). SEO usually involves various techniques and strategies to enhance a website’s relevance, authority, and user experience, making it more appealing to search engines and ultimately driving organic, unpaid traffic. SEO encompasses activities like keyword research, on-page optimization, link building, content creation, and technical optimizations, all aimed at aligning a website with search engine algorithms and user search intent to increase its chances of appearing prominently in relevant search queries.
An SEO Sprint is a service offering meant for organizations looking to maximize their SEO ROI. What I’ve seen after 15+ years in the digital marketing space:

1—Very few people or teams can confidently DIY SEO successfully in a short period of time

2—Agency fees aren’t for every organization—many businesses are not positioned to spend $50k+ per year on SEO strategies
3—There’s a frustrating lack of options between DIY and full-scale Agency partnerships

As a result, I started doing SEO Sprints with my clients. They include 3 important elements:

[1] SEO Snapshot—An easy-to-understand snapshot of where you stand today, your issues, and your biggest opportunities

[2] SEO Strategy—A clear roadmap for what and how to implement to most important SEO tactics aligned with your organizational goals

[3] Coaching/Training—One-on-one or group coaching sessions geared at empowering you to enable your SEO strategy moving forward
I genuinely think almost every organization would benefit from at least one SEO Sprint. It’s sort of like an annual health check-up or a recalibration. But since you asked, here are some specific scenarios that are ideal:

[1] You want to grow, and you know SEO is an important part of that growth plan, but you don’t know where to start or what to do

[2] You’re “in-housing” SEO (shifting from an external partner like an agency to your internal team) and want to set the stage with benchmarks, a strategy, and proper training and guidance

[3] ou have one (or multiple) team members that could take on SEO internally but they need coaching, training, and strategic guidance
Organic traffic refers to the visitors who reach your website through unpaid, natural, and non-promotional means, primarily through search results. When users discover and click on a website’s listing in search engine result pages (SERPs) without any direct advertising or paid promotion, that’s “organic.” Organic traffic is valuable as it indicates that users are actively searching for and finding your website based on its relevance, content, and authority, providing a sustainable source of traffic that can lead to higher engagement, conversions, and long-term growth.
Certain business owners and marketers are just DIYers. They love diving into a subject, combing through research and courses, and applying what they’ve learned to their website. Doing SEO on your own typically involves conducting research, implementing strategies, and monitoring performance independently. While it can be cost-effective, it requires a significant investment of time and effort to learn and keep up with SEO best practices.

On the other end of the spectrum, working with an SEO agency means you’re partnering with (or delegating to) a team of marketers. An agency typically offers a range of services, including keyword research, on-page optimization, link building, content creation, and technical optimizations. I’ve led agency teams—there are good ones and there are bad ones.

Good agencies (there are lots of them) have the expertise, resources, and tools to handle SEO campaigns at scale and provide comprehensive strategies tailored to the specific needs of your website or business. In my experience, good SEO agencies typically start from at least $3-5k per month and scale into the tens of thousands of dollars per month. Your investment within a year could be around $60,000.

Bad agencies (there are lots of them) will focus on vanity metrics (rankings, website visitors, etc.) and not on your business goals and desired outcomes. You’ll fire them in under a year because they’re not providing you strategic guidance and results that you can sell to your leadership team. They can be tantalizing because they can cost between $1,500-$3,000 per month (or $18,000 to $36,000 per year).

Working with an SEO coach (this is the SEO Sprint model) involves working with an SEO expert with the knowledge and experience to provide guidance, advice, and personalized recommendations. SEO coaching programs can help you develop an SEO strategy, provide feedback on your work, and offer recommendations for improvement. This option can be beneficial for individuals or businesses seeking hands-on guidance and support in implementing SEO strategies.

Start your SEO Sprint

Ready to get started? Have more questions? Get in touch.