Digital Marketing Coaching
What’s the Process?
To be a successful coaching engagement, I’ll need to learn as much as I can (and as quickly as I can) about your organization, what you offer, and your audience. Luckily I have a defined process for capturing this information in just one 90-minute meeting.
Quarterly Digital Marketing Plan
Ongoing Coaching Sessions
Example Coaching Sessions
Branding / Positioning
Most ineffective marketing can be traced back to either the wrong channels or the wrong positioning. What I see most often are companies “swimming in a sea of sameness” with their competition, saying the exact same things to the same audience. Strong positioning helps identify your unique value propositions and the audience that values them most.
Online Marketing Audit
Often paired with an SEO strategy, content marketing is one of the best ways to engage your audience and drive traffic to your site. But most organizations are left guessing what to write about. I bring a proven content marketing framework that I’ve used throughout my career as well as content marketing templates that your organization can implement right away.
Digital Advertising Strategies
Who Is It For?
“We're a small team and we can't keep up with everything we're being asked to do.”
“I'm just not 100% confident that I'm making the right recommendations for our organization's digital marketing strategy.”
“I'm having trouble proving our marketing team's value and getting my leadership team to buy into digital marketing."”
“I just learned how to [fill-in-the-blank] and now it's changing again...”
Marketers Looking for a Thought Partner
One of my clients used the term "thought partner," and I thought it was so appropriate that I kept it. For marketers that feel like they don't have the guidance or resources internally to make confident decisions about strategy, budget, platforms, and tactics, a marketing coach can provide a much-needed sounding board along with experienced recommendations.
Marketers Looking for Leadership Buy-In
As marketers, it can be challenging to get buy-in from leadership teams and business owners. That's because leadership often views marketing as an expense, not an investment. Marketers need to learn how to present and prove digital marketing as a path to business growth, not just another line item in the budget.
Marketers that are Stuck
Put simply, your digital marketing isn't working. You're committing "random acts of marketing" and not seeing the results you're looking for, and you don't know what to do next.
Business Owners Developing their Marketing Team
Business owners are almost always juggling dozens of responsibilities at once and, let's face it, aren't the right person to own the marketing function in an organization. But when business owners are involved in the development of their team with the right coaching, strategies, and processes, organizations see significant long-term benefits.
What to Look for in a Digital Marketing Coach
These days we have a coach for everything: life coaches, nutrition coaches, career coaches — let’s face it, anyone can call themselves a coach and put themselves out there. So what should you be looking for in a digital marketing coach?
There's just no replacement for real-life experience working with real businesses in real situations. Just like the best teachers often bring years of industry experience, the same goes for the best digital marketing coaches.
An effective digital marketing coach will have experience building a digital marketing strategy. Sounds obvious, but there's a big difference between connecting real business goals with digital strategy compared to just running a few social media marketing campaigns.
A good digital marketing coach will help you deepen your understanding of your target audience. They'll also bring their own experience from other coaching clients and past industry experience. A marketing coach who has worked primarily with B2C clients may not necessarily be the best fit for a B2B organization (and vice versa), so be sure to inquire about specific industry and client experience.
While understanding strategic marketing is incredibly important, it's highly valuable for a digital marketing coach to have hands-on experience with modern marketing tactics and platforms as well. These could include search engine optimization (SEO), digital advertising, social media, email marketing, content marketing, Google Analytics, and more.
Who Am I?
I’m Ryan Morgan, a 15+ year digital marketing strategist, coach, and instructor.
Prior to founding swell Digital, I was the Director, Brand + Digital Strategy at ignite, a boutique brand and digital marketing agency serving mission-driven brands. Before that I was the Vice President, Digital Marketing at Aztek, one of Cleveland’s leading agencies for web design, development, and digital marketing.
Prior to my agency experience, I was the VP, Marketing & Digital at ERC, where I oversaw the organization’s marketing and digital strategy, as well as a team of high-performing marketers focused on design, email/automation, video, SEO, and content.
I’m the founder and instructor of The SEO Cohort, a cohort-based SEO training program for individuals.
And I’m also the author of the book, “Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media,” which reached #1 best-seller status in multiple Amazon categories.