Strategic Digital Marketing

If you value experience, transparency, and results, let’s talk.

Sometimes you’re just looking to outsource your marketing function. If that’s you, I can refer you to any number of partners that can help.

…but sometimes you want more. If you want a partner that can thoughtfully connect a digital marketing strategy to your real organizational strategy, you need more.

Areas of Expertise

Digital Marketing Strategy

Discovery – Sales and new client discovery, goal identification, research, conversation with leadership teams.

Digital Marketing Auditing – Baseline or in-depth audits for website performance, SEO, analytics, and digital marketing strategy.

Digital Strategy Development – Development of short-term and long-term digital marketing strategy, measurement plans, and reporting.

SEO Strategy & Execution

SEO Strategy – Comprehensive SEO Strategy, KPIs, content planning, on-page and off-page recommendations, technical SEO, auditing.

On-Page SEO – Page auditing, keyword research, meta optimization, content updates.

Technical SEO – Site auditing, site structure, SSL, page speed, usability.

Content Strategy & Writing

Content Strategy – Strategic research, audience identification, topic ideation, blog strategy, SEO research, content calendars.

Blog Writing – Blog strategy, topic ideation, SEO research, SEO-optimized blog content, blog optimization.

Guides – Lead gen content, thought leadership.

Page Copy – Service pages, product pages, SEO research, page optimization.

Email Copy – Conversion-focused emails, email newsletters, lead gen email copy.

Analytics & Tracking

Setup – Implementation of Google Analytics, setup of Goals, creation of views, custom segments, filters.

Google Tag Manager – Setup and management, Implementation, recommendations, training.

Google Data Studio – Custom report development, data source integration.

Google Search Console – Setup and implementation, training, recommendations.

Digital Advertising

LinkedIn Ads – Campaign strategy, resource or landing page development, ad copy, ad creative, audience strategy, tracking set up, implementation, optimization.

Google Ads – Campaign optimization, keyword research, budget recommendations, ad copy, campaign strategy.

Meta Ads (Facebook & Instagram) – Campaign strategy, audience identification, ad copy, ad creative, tracking set up, implementation, optimization.

Additional ad channels: TikTok, Snapchat, Programmatic, Display, Native, Connected TV

Website Conversion & Optimization

Conversion Rate Optimization – Page auditing, testing recommendations, CRO tool implementation, test development, ongoing recommendations.

Visitor paths – Common user paths, exit pages, high-conversion pages, recommendations.

Heatmaps – Implementation, heatmaps, scrollmaps, clickmaps, recommendations.

How I work with organizations

Discovery

Where we’ll have the most success is where I can deeply understand your offering, your audience, and the reasons they should care about what you have to say.

Digital Strategy

We’ll use either a project roadmap or a quarterly digital marketing roadmap to align organizational goals with digital marketing strategy.

Results + Reporting

We’ll use data to constantly evolve your digital strategy and tell a meaningful narrative to your organization’s leadership team.

See What I’ve Done

I worked a this Packaging company over a 4-year period to drive a 500% growth in traffic, a 400% growth in leads, and 300% revenue growth year-over-year through strategic digital marketing and SEO.

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I worked with a Pet Food company to drive a 2.5X growth in organic traffic, update their website user experience, and develop insightful tracking and reporting.

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FAQs

How do we get started?

The process is simple – schedule a Discovery Call so we can chat about your current initiatives, challenges, and opportunities.

What do you charge?

I work on both a project- and retainer-basis, depending on your organization’s needs. Project work generally starts at $5-10k and retainer-based worked generally starts in the $3-5k per month range.

More importantly, I use value-based pricing, not hourly pricing. No “going over hours,” no surprise invoices. Just the work you expect at the investment you expect.

Get Started

Contact me to set up a Discovery Call and we’ll talk about your hopes and dreams.
SCHEDULE A DISCOVERY CALL